The 2006 video for “Here It Goes Again” became an internet sensation as it went viral across the world.
Their self-titled debut album released in 17 September 2002 hit number one on Billboard’s Top Heatseekers Album chart featuring their popular hits “Get Over It” and “Don’t Ask Me”. Soon they caught the attention of Universal Music Group subsidiary Capitol Records and signed with them in April 2001. Moving to the big smoke New York, US in 2001, the band relentlessly played small shows and plastered their posters all over the city creating an excitable buzz from both media and fans alike. Despite not signing any deals, the band caught the attention of booking agent Frank Riley who helped them secure several support slots with They Might Be Giants. Self-releasing their first material in the form of “Brown EP” (2000) and “Pink EP” (2001) the band experimented with a more electronic sound, hoping that these releases would land them a record deal. It took until 2005 for OK Go to garner the attention they needed to catapult them into the spotlight. Taking advantage of the rising popularity of online platforms such as YouTube, this DIY band began making homemade quirky and extravagant music videos and soon they became a viral sensation. Inspired by the likes of Queen and Cheap Trick, OK Go have tried to emulate the same happy-go-lucky atmosphere those bands were so eloquently able to create. Throughout their career, this colourful band have actively diversified their sound while retaining their recognisable poppy rock sound.
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